ZEAL Network SE, the leading German online provider of lottery products, significantly increased its billings and revenue in the first nine months of 2023. In addition, ZEAL acquired more new customers than in the previous year, further strengthening the basis for future revenue growth.
“The strong growth in our billings and revenue proves that we continue to expand our market leadership,” says Sebastian Bielski, CFO of ZEAL. “The publication of the first figures for our online games business also show that ZEAL has made the right decision to enter this new line of business. The initial success in the online games segment also makes us confident that we are on track for further growth with our attractive and growing games offering.”
More sales and billings through marketing investments
Driven in part by a successful third quarter, ZEAL Group’s billings grew by 16 percent to € 633.2 million in the first nine months of 2023 (2022: € 544.4 million). At the same time, revenue also increased by 16 percent to € 86.0 million (2022: € 74.5 million). At 12.5 percent, the company’s gross margin was close to the previous year’s figure (2022: 12.8 percent).
In the first nine months of the year, ZEAL was able to use the attractive jackpot phases in January, March, June and September to acquire new customers and further expand its business volume. The company intensified its marketing activities during high jackpot phases and promoted future sales growth through intensified TV advertising.
