Live dealer games have proven to stand the test of time, never facing a lull in player engagement. Though widely considered by many operators to be too expensive to run with slow game rounds, live dealer products are going through a revolution, with CreedRoomz leading the pack. Sargis Poghosyan, vice president of casino at CreedRoomz, believes that it has a unique selling point that turns the tables on the traditional live dealer games.
Figures from H2 Gambling Capital (H2GC) show online gambling is growing at a much faster rate than land-based, and live casinos are growing the fastest – with the biggest jump being 32% CAGR from 2016-19. We’re seeing the likes of Evolution and Playtech as the main providers that have benefited from the trend – with Evolution seeing the most organic growth in revenue at €371.8m in Q2 of 2023, a year-on-year increase of 33.5%.
However, while these two giants have sat at the top of the high table, others have been innovating live dealer products to bring something new and exciting to players. One such company is CreedRoomz.
“CreedRoomz has positioned itself as a prominent player in the online gaming software market, offering advanced technology, a wide range of games and customisable solutions.”
“Today, CreedRoomz provides a comprehensive suite of gaming solutions that cater to the live casino market,” says Poghosyan. “Our offerings include live casino generic tables, customisable dedicated halls and innovative ‘land-to-live’ technologies, all designed to enhance the live casino experience for both operators and players.”
Bridging the gap between land-based and online
The general criticism is that live dealer can take away the excitement from an in-casino setting and innovation to change this doesn’t always take hold. However, CreedRoomz’s land-to-live product enables players to digitally interact with actual land-based casino tables which, if desired, can include a combination of existing casino patrons as well as new players.
Poghosyan says it is important for CreedRoomz to engage with land-based players and offer them something they can enjoy as much as online players – bringing the engagement between the two closer together.
“First of all, the main target audience for [our land-to-live] product is existing casino patrons. It appeals to players who are already familiar with, and enjoy the experience of, playing at physical casinos. Our land-to-live solution provides an opportunity to continue their gaming experience remotely, providing convenience and accessibility.”
However, it isn’t just about appealing to the masses. “Our tables offer the highest-quality solution to the operators,” Poghosyan says. “Unlike generic tables that are shared among multiple operators, we offer dedicated ones customised and branded according to the individual operator’s requirements.
“This allows the operator to have more control over the table’s design, ambience and overall gaming environment. We can incorporate the company logo, colours and other branding elements to create an environment that aligns perfectly with the operator’s brand identity.
“It also allows closer interaction between the dealer and players, fostering a sense of familiarity and engagement. The operator may have more flexibility in terms of table limits, game variants and other features to cater to their players’ preferences.”
Engaging new markets with CreedRoomz
The scope of the company’s offering is impressive, providing a diverse range of game options from baccarat and blackjack to more unique and emerging games such as popular Indian card game Bet On Teen Patti. Poghosyan is bullish about CreedRoomz’s success in recent years and is confident the revenue generated by emerging games can surpass that of its core products.
“The success and impact of emerging games, such as Bet On Teen Patti, can be diverse depending on various factors, including player preferences, regional markets and the overall popularity of the game. While core games like baccarat and blackjack have traditionally been popular in the live casino industry, introducing new and unique game varieties can attract different segments of players providing new, fresh experiences.”
“CreedRoomz provides a live betting version of Bet On Teen Patti, where players can place bets on various outcomes and enjoy the excitement of this traditional Indian game in a live casino setting. CreedRoomz has also developed thrilling show games which provide interactive entertainment and engaging gameplay for players.”
Staying ahead of the curve
While CreedRoomz continues to be one of the market leaders in transitioning many of these traditional casino games into the live casino content, it took a giant step in differentiating itself from its competition through its strong emphasis on fostering a culture of innovation within the company. CreedRoomz believes in continuous improvement and encourages its teams to embrace a mindset of constant learning and collaboration.
More specifically, Poghosyan says that CreedRo
