The Health Lottery has announced a renovation of its lottery game, along with the launch of a new website, logo and overall identity rebrand.
Starting from tomorrow night’s draw, the five-times-a-week lottery game has created a new prize structure and has been renamed to ‘The Big Win’.
With regards to the biggest prize change, that will be the Saturday draw, where its free second chance prize draw jackpot will be increased to £475,000 from £250,000.
The draw prize structure has also changed, as those matching four balls on any draw will now receive a prize of £300, up from £250.
Other changes being introduced as part of The Health Lottery’s rebrand include a ‘Mega Monday’ promotion, where anyone playing ‘QuickWin’ on a Monday is entered into a £500 raffle. As well as ‘Super Sunday,’ which will offer a £500 raffle for instant win games bought on Sundays.
Furthermore, direct debit players will also be automatically entered into a monthly raffle that will see 10 players win £100 each.
This new strategy comes as a way to reward its regular customers, increase engagement and boost its marketing campaign.
Lebby Eyres, CEO of The Health Lottery, said: “To improve our appeal to players, we’ve increased our Saturday night free prize draw to the highest level possible for a society lottery operator.
“Players will be able to win a truly life-changing amount from this weekend’s draw. Though the free second chance prize draw jackpot will almost double, tickets to the main draw will still cost £1.”
