We are pleased to announce that Superbet has entered into a strategic sponsorship agreement with KKS Lech Poznań S.A, one of Poland’s premier football clubs. ⚽ This collaboration marks an unprecedented milestone, being one of the largest in Polish club football and the most substantial in Lech Poznań’s esteemed history.
What sets this partnership apart is its holistic and innovative approach. According to Adam Lamentowicz, VP of Superbet International: “We are proud and satisfied to join the most media-covered club in Poland, Lech Poznań, in order to create new standards in sports sponsorship together. Superbet always acts in a non-standard and innovative way, and this is also reflected in our approach to sponsorship. The agreement we have signed is not just a standard brand exposure deal but also involves engaging fans in building the future of this club. Hence our idea of additional funding mechanisms for the Academy. Another incredibly important pillar is, of course, the fans themselves—we will certainly not let them be forgotten.”
In a remarkable initiative, Superbet has committed to actively engaging with and supporting the Lech Poznań Football Academy. This presents an incredible opportunity for fans to contribute directly to the future success of the club they hold close to their hearts.
This partnership is a commitment to excellence, innovation, and community engagement. Superbet and Lech Poznań are leading the way in reimagining the potential of sports sponsorship. 👏
#LechPoznan#StrategicPartnership#GoSuper#Superbet
