Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, has agreed a deal with platform provider Aardvark Technologies to supply its market-leading live numbers draws content to operators in Africa across both retail and online channels.
SIS-owned 49’s popular live numbers draws offers operators over 200,000 betting events every year including the world-famous 49’s Original Live Draw. 49’s has been a hugely popular brand for over 25 years and includes the market-leading fixed-odds live numbers product that provides online and retail operators globally with high-quality live draws presented out of Manchester, United Kingdom, twice daily.
New high-margin 39’s and high frequency Fast 15’s products feature draws taking place every three minutes to provide the most comprehensive offering in the industry.
All product information can be found on 49s .co.uk, where bettors can access results, form and hot and cold balls that are updated in real-time after each draw. In addition, the 49’s brand has a very active social community across Facebook, Instagram and Twitter (@49sdraw) where presenters interact with the loyal fanbase multiple times every day.
The new multi-channel deal with Aardvark Technologies will allow operators in South Africa and other African territories to benefit from SIS’ leading 49’s content portfolio, which comes complete with revenue-boosting, round-the-clock betting opportunities.
The agreement enhances SIS’ reputation as a leading supplier across multiple verticals, further enhancing its footprint in the African market after previous deals with leading operators across the continent.
“49’s is already a big hit with bettors across South Africa, with the chance to win big from small stakes proving to be a highly attractive proposition,” the Head of Sales Africa for SIS, Joe Andrews, said. “We have placed a strong focus on enhancing our brand visibility and extending our product portfolio and reach across Africa that is rich with promise. This partnership with Aardvark Technologies will go a long way to doing just that.”
“We are always striving to improve our platform and to provide our customers with the widest variety of premium content across multiple verticals,” Simas Denisovas from Aardvark Technologies said. “Partnering with SIS and integrating its leading 49’s live numbers portfolio will ensure we continue to enjoy a commanding position across Africa, providing our operator clients with a regular stream of engaging, premium betting experiences.”
