Playtech publishes the second edition of its “Responsible Gaming: Consumer Insights and Trends in Latin America”, which offers an analysis of the preferences of online gamblers, providing valuable insights into the concerns and needs of gamblers in regulated and soon-to-be regulated markets. regulated.
This shows that 60% of Brazilian respondents reported betting online in the last six months. The Playtech report is not restricted to Brazil, but covers 21 different countries and territories. Despite this, the research focuses on five of the six largest markets by population in a region that is home to more than 680 million people.
Playtech’s regional team of commercial, regulatory affairs and safer gaming experts, Francesco Rodano, Director of Policy, Charmaine Hogan, Head of Regulatory Affairs and Pedro Extremera, Regional Director, believe this report can act as a blueprint for operators who wish to operate in the region. Playtech report results The Latin American market is expected to reach a value of 3.4 billion dollars by the end of 2025 and, with this level of growth, it is essential to understand the needs of players.
After all, entering the Latin American market is a complicated path for operators, despite its ‘hidden gem’ status. Countries are still at different stages of regulation. Although the sector in Argentina has been regulated for several years, countries like Colombia and Peru are still relatively new, with Brazil only regulating sports betting. Brazil and the passion for football One of the examples highlighted by the report was the region’s long-lasting love affair with football. Brazil and Argentina were both ahead of the betting when it came to markets ahead of the 2022 World Cup held in Qatar.
The Argentines led by Lionel Messi lifted the trophy. The passion for sport is also evident in betting – according to reports, 67% of bets placed in Latin America are on football. As with any growth market in the gaming industry, the challenge of keeping players safe is always at the forefront of operators’ strategy. The Playtech report highlights the need for operators to not only educate players on what responsible gaming looks like, but also on the player protection tools available to them.
