ISD, part of the NRM Group of technology companies, is celebrating an important business win that has seen it complete the integration of its Maxim platform across the eleven bingo clubs operated by the leading United Kingdom independent Castle Leisure. The smooth migration of Castle Leisure’s membership data was completed without incurring any loss of trading or operational interruption.
The Managing Director for ISD, Chris Wrigley, underlined the value of being able to apply the company’s in-depth knowledge and understanding of the bingo sector.
“ISD has more than 50 years combined senior level experience of working in bingo,” Wrigley said. “What this means in a practical sense is that we know what running a club entails, we understand the pressures and stress points and we are fully conversant with the benefits of having a sector-leading membership system as part of a club’s marketing armoury.
“Our customers see Maxim as being something akin to the central nervous system of a club, connecting and enabling all of the various functions and disciplines including CRM, apps, marketing data, compliance and membership intelligence.
“Maxim delivers granular data on the behaviour and profile of members that, in turn, enables marketeers to build targeted, relevant and cost-effective campaigns. The competition for discretionary leisure spend has never been more intense, which means that businesses are actively seeking those marginal gains which make a difference.”
“The client/supplier relationship works best when there’s a shared culture and philosophy,” the Managing Director for Castle Leisure, Lisa Morgan, said. “ISD’s attention to detail, forensic knowledge of the bingo sector and commitment to getting what is a complex undertaking over the line and to our complete satisfaction made for a smooth and hassle-free integration.”
