Jean-Pierre Houareau, CEO at Live Solutions, tells iGB about how using AI presenters could be the next step in conjoining artificial intelligence and the gambling industry.
As the industry becomes more attuned to the capabilities of AI, companies are looking for the best ways to incorporate the technology into their products.
For Live Solutions, this has taken the form of AI presenters for their casino games.
“Our AI presenters are a new initiative to work alongside our live hosts,” says Houareau. “They will manage the game action and keep players informed just like a live host would.”
Houareau says this improves communication between operators and players, particularly as the messages are personalised to the player.
“AI presenters offer huge benefits as they give operators the ability to communicate with their players,” he explains. “AI presenters can target a particular player and give them a specific message.
Using an AI presenter allows operators to be more attentive to their players’ needs, as AI can utilise automation.
“AI presenters can operate around the clock, offering uninterrupted assistance to players,” explains Houareau. “This accessibility is particularly valuable where players may be in different time zones and speak a multitude of languages.”
And for those that aren’t wooed by the personalisation elements, the anonymity of the AI presenter might prove attractive.
“Interacting with an AI presenter can provide a level of privacy and anonymity that some players may prefer,” he continues. “AI presenters can make decisions based solely on objective rules and algorithms, which can enhance transparency and fairness.”
