In the ever-evolving world of iGaming, the importance of search engine optimisation (SEO) cannot be overstated.Keyword rankings can significantly influence traffic to gaming platforms and online casinos, with “free spins” long reigning supreme as a golden keyword in the industry.
However, a recent phenomenon has shaken this established order, thanks to the mobile game “Coin Master.”
What is Coin Master?
Developed by Moon Active, Coin Master is a mobile game that skillfully blends elements of strategy, resource management, and multiplayer interactions.
Available on both iOS and Android platforms, the game offers players the chance to build and upgrade their own villages using coins earned from spinning a slot machine-like mechanism.
In Coin Master, players can earn coins, attack other players’ villages for loot, or defend their own from attacks. The coins gathered are used to construct and upgrade buildings within the player’s village, thereby unlocking new features and rewards. Progressing through the game, players unlock new villages and advance through different levels.
Beyond the strategy and resource management elements, Coin Master has a significant social component. Players can connect with friends, trade cards to complete sets, and gain additional bonuses and rewards. A spinning wheel in the game offers various items including, notably, “free spins”, coins, and other in-game resources.
The shift in keyword popularity
Traditionally, the keyword “free spins” has been a major driver of organic traffic to online casinos and casino affiliate websites, predominantly tied to slot games and the tantalising prospect of playing these games for free.
But recently, the phrase “Coin Master free spins” has begun outranking this tried-and-true keyword.
In fact, “Coin Master free spins” has started outranking the traditional “free spins” keyword in online search rankings even for some long-established casino affiliate websites.
This change has shaken high-ranking online casinos and their affiliate websites, who are now finding themselves overshadowed by this mobile game’s burgeoning popularity.
