No matter the industry or sector, AI has become a focal point for discussion, fuelled by ChatGPT and other large language modeling applications. Such technologies are highlighting AI can be used to drastically improve cost-effectiveness, operational efficiencies and customized experiences.
This is particularly true within the iGaming space. The industry at large is experimenting with AI across a range of services, understanding its potential, limitations and ways it can be effectively integrated. Such experimentation demonstrates the willingness of the iGaming industry to fully embrace innovation unlike other sectors which traditionally slow to react to new technologies.
However, with any new technological trend, I firmly believe a measured and objective approach is warranted. By this, I mean that rather than simply adopting and championing the benefits of AI, iGaming businesses need to be critical. The needs of their customers, partners and wider professional network has to be prioritized.
This has been our approach at Alpha Affiliates, and through our critical adoption and experimentation with AI, there have been three standout trends with the potential to drastically revolutionize the iGaming industry.
