Altenar continues to extend its footprint within Europe, and its growth has continued in Belgium by partnering with Golden Palace, one of the region’s most revered operators. We caught up with Altenar Account Manager, Stathis Souflas, to get his insights into why this latest agreement could be a gamechanger for the company.
How did this partnership with one of Belgium’s premier operators come about?
At Altenar, our commitment to continuously improve our services and provide our customers with the best possible experience has been a driving force behind our decision to develop a native mobile app. As existing partners, we have had the opportunity to work closely with Golden Palace and gain a deeper understanding of their preferences and requirements. To partner with Golden Palace is a landmark moment for Altenar and opens up the path to establishing a bigger footprint within the Belgian region.
Why is this move with Golden Palace such a coup for Altenar?
The app development signifies Altenar’s dedication to innovation and growth. In such a competitive market, the native mobile app sets Altenar apart as an industry leader, as well as positioning Altenar as a provider of cutting-edge solutions, giving it a distinct competitive edge. According to our experience, such initiatives often pave the way for long-term collaborations. Altenar’s ability to deliver a high-quality native mobile app that meets Golden Palace’s expectations can establish a foundation for ongoing cooperation and mutual growth.
Are there plans to expand with Golden Palace in the next 12 months?
There are definitely further opportunities to grow our relationship. It is common for gaming and technology companies to continuously work on improving their platforms to provide users with a more engaging and user-friendly experience. Features like Live Bet Builder, robust and configurable front-end, faster loading times and enhanced personalization are all valuable improvements to consider in order to meet evolving user expectations and this is precisely what our partnership will be hoping to achieve by the end of 2024.
Looking at the opportunity – why is Belgium such a key market for Altenar?
The Belgian market has witnessed a growing online and retail market with technological advancements and good player engagement in recent years. In this frame, customers expect a totally improved product in terms of market offering, faster loading times, user experience and personalised services. Altenar’s commitment to technological innovation positions it well to meet these demands, not only for online business with the brand new mobile app but also the retail sector with the Self Service Betting Terminals.
Looking at Altenar’s string of major announcements in 2023 – what makes Altenar’s offering stand out from the crowd in such a mature market?
This year can be considered as a very prosperous year for the company and we are delighted with a list of notable achievements that set us apart from our competitors. These include the introduction of a fully customisable Sportsbook Front-End layouts based on widget technology, the extension of a Live Bet Builder to new sports, the addition of Horse Racing and Greyhounds, the great variety of promotional tools which include our excellent offerings of Bore Draw, Early Payout and Enhanced Odds, and the configurable Trading Management solution.
Our full portfolio of vertical products such as the Native Mobile App and Full Retail Solution with Self Service Betting Terminals give a great advantage to our operators, who are safe in the knowledge that any of the products we provide are world-leading, raising our profile across a variety of regions worldwide.
