Epoxy.ai, the leading AI and machine-learning personalization software provider, has announced the launch of its iCasino solution, as it expands its suite of products to incorporate the popular gaming vertical.
Having successfully brought a variety of offerings to the sports betting and media industry, the company’s next venture into iCasino will harness the power of advanced AI and machine-learning methodologies to offer players personalized, unique gaming experiences.
Using similar technology as those found on market-leading entertainment hubs such as Spotify, Netflix and Amazon Video, the iCasino solution will prove tailored content to players based on each of their unique preferences – as opposed to a singular solution for all visitors.
Epoxy.ai’s technology focuses on putting personalized content choices in front of players, as well as proving operators with a proprietary analytics suite focusing on retention, engagement and revenue.
Easily integrated with operators’ CRM platforms and bonus engines, Epoxy.ai is also able to support multiple aspects of casino personalization, including fully tailored player bonuses and integrated metadata analysis and mapping tools to create unique player lobby interfaces.
Thanks to its proprietary AI and machine-learning technology, operators will now also be able to configure each player experience around user preferences and behaviour, while also supporting key partner’s business strategies.
Finally, Epoxy.ai’s APIs also enable the system to fully manage an entire player’s customer journey; starting with acquisition through to ongoing lifecycle management and retention, giving partners a unique ability to add value across their multiple engagement systems.
