This year’s European Safer Gambling Week (ESGW) has started. Taking place between 13-19 November, it is an annual initiative coordinated by the European Gaming and Betting Association (EGBA) to raise awareness about safer gambling across Europe. During the week, there will be a range of events, activities and a social media campaign taking place across Europe. This is the third edition, and the EGBA has shared five important things you need to know about the initiative.
ESGW is an industry-led awareness initiative
ESGW is a collaborative responsibility effort by EGBA, its members, other operators, as well as national associations. It is a dedicated week where the European industry comes together to increase the information shared with customers to help them play safely and promote safer practices. This year, there are 18 associations supporting the initiative, along with many operators and some national authorities.
The priority is to promote safer gambling to customers
During the week, operators across Europe will communicate with their customers, sharing practical advice, tips and messages, and signposting the resources and support resources available, such as tools and helplines, that can help customers stay in better control of their gambling.
There will be many free events taking place across Europe
The week offers a platform to discuss the latest safer gambling initiatives, regulations and research, and have open and honest conversations about these topics. There will be a variety of free-to-attend events happening across Europe, where stakeholders can gain insights, learn about best practices and find out more about recent developments in safer gambling.
A social media campaign is happening – and you can participate too
The initiative also provides an opportunity for other industry stakeholders to join EGBA and its members in promoting safer gambling. During the week, stakeholders can participate in the social media campaign to share safety messages with their customers and audiences. EGBA has developed translated social media graphics for many countries to support this effort.
There is also the possibility to join the discussions online
You can join in the ESGW discussions by following on Twitter (@EUgambling) and LinkedIn (European Gaming and Betting Association) and using the hashtag #ESGW23.
