Ex-Entain heavyweight to bring extensive experience to BetGames’ upcoming product roadmap
Leading live dealer and betting games provider BetGames has appointed Adam Lahouiri as Head of Product to spearhead its ongoing content development drive.
Joining from Entain, Lahouiri will be leveraging his considerable industry experience and insight to support BetGames’ ambitious rollout of all new content, while exploring the optimisation and enhancement of its existing product proposition and customer development tools.
Lahouiri boasts an impressive track record of leading key product developments. His recent notable projects include the ideation and creation of successful live dealer games and devising and launching Ladbrokes’ live lobby platform, Game Show World. A concept that he curated alongside the Entain brand’s in-house product team.
Part of the impressive Entain commercial team responsible for revenue and player growth across its portfolio, Lahouiri’s efforts will align with BetGames’ continuing strategy of catering to the changing needs of modern players.
In his new role he will be tasked with delivering his continued track record of innovation; bringing unique new and familiar game styles to the market that will maintain the provider’s market-leading reputation for player loyalty and extended engagement.
