Andrew McIver has been appointed as a Non-Executive Director of B90 Holdings plc, an online marketing and operational company, effective immediately.
Farzad Peyman, who was recently appointed as a consultant to improve the financial department and M&A, has also been named the permanent Chief Financial and M&A Development Officer, according to B90.
Mclver has a long track record of working with a variety of profitable gaming businesses.
For the past three years, he has served as a Non-Executive Chairman of Planet Win/SKS365 Malta Ltd, a gambling organisation in Italy, while it increased its EBITDA from £25m ($31.7m) to £65m.
He served as Group Chief Executive of Jackpotjoy from mid-2016 to early 2018. When Andrew took over as CEO, he shifted the company’s listing to the London Stock Exchange and refocused it on operations.
Ronny Breivik, Executive Chairman of B90, said: “I am delighted to welcome Andrew and Farzad to B90. Andrew and Farzad’s appointments follow the appointment of Mark Blandford, founder of Sportingbet plc, as a Strategic Adviser to B90 earlier this year.
“Our team looks forward to pooling our vast insight, knowledge, strategic experience and networks to capitalise on opportunities, which we have in our sight, with a clear and open runway for growth.”
Meanwhile, to acquire Emwys AB, B90 Holdings and Funko International agreed to a share purchase agreement in July.
Emwys AB is a pay-per-click-based marketing firm for the online gaming industry with headquarters in Sweden.
On a cash-free and debt-free basis, the total share capital has been evaluated at €3.6m ($4m) for Emwys.
The acquisitions are anticipated to close no later than 1 September 2023.
