Kambi, a B2B provider of sports betting services, has extended its existing agreement with The Rank Group plc, one of its most loyal partners. As a result, the former party will continue to leverage Kambi’s reliable sportsbook products and services.
Since 2016, Kambi has supplied Rank Group with a number of services, including tracking powered by artificial intelligence, a bet builder tool and a horse racing product.
Rank Group relies heavily on Kambi when it comes to sports betting, as attested by their long-standing partnership. In addition, Rank Group has launched three sports betting brands on the Kambi platform, including Grosvenor Sport, Enracha and the recently-launched Spanish sportsbook YoSports.
Speaking of the extension of the partnership with Kambi, Rank Group’s director of sports, Tom Orton, said: “With Kambi’s support, we have driven 80% growth in our Grosvenor sportsbook revenues over the past 12 months and are excited about what this extended partnership has the capacity to deliver.”
Kambi’s co-founder and chief executive officer, Kristian Nylén, also expressed his thoughts on the arrangement. He said that his team is “very proud” to have solidified its partnership with Rank Group. According to Nylén, Kambi is looking forward to providing the operator’s outstanding sports betting brands with sportsbook content and solutions.
