“Catch the right balance, as responsible gaming represents more than just the tools provided; it also takes into account the user interface and user experience when delivering these resources. When we display the timely pop-ups, reminding users how much time and finances they have spent, we’re not just offering information, we’re giving them an opportunity to embrace responsibility,” rightly observed Tereza Tokmajyan, the chief marketing officer of TotoGaming, during the panel discussion “Balancing Player Protection and Growth”.
Responsible gaming and its functionality are gaining more and more importance in the policy of operators. One of the panel discussions at the SBC Summit Tbilisi was on this topic.
The stage of the panel discussion was shared by the chief marketing officer of TotoGaming Tereza Tokmajyan, the president of RomBet Dan Alexandru Ghita and 4H Agency partner Ivan Kurochkin as a moderator.
“Any gaming operator wants to have a protected, satisfied player full of positive emotions, because in that case the user will definitely return to the platform again to have a good time and get a unique gaming experience. Therefore, having an operating and correct functionality of responsible gaming on the platform, of course, will make a difference,” said Tereza Tokmajyan.
The TotoGaming company, which has been operating in the Armenian market for 20 years, has received a license in Romania and will soon start operating there. The brand will implement several tools for responsible gaming at the same time: 1. setting a personal budget for the game balance, 2. time-limit, 3. self-exclusion. The implementation of these responsible gaming tools is also a requirement of the law, and it creates a balance in the relations between the regulatory body, the operator and the player. Such an experience is important for the company, because applying it will be possible for other markets in the future.
“We are happy to launch TotoGaming’s website in Romania with responsible gaming tools, because this is a vital subject for our brand. It so happened that the implementation of the responsible gaming functionality in Armenia is carried out on a voluntary basis. But this is a subject with many nuances, therefore coordinated work is essential,” mentioned Tereza Tokmajyan during the discussion.
“Great emphasis should be placed on dialogues and joint work between the state bodies and operators,” believes Dan Alexandru Ghita, who has been in the industry for several decades. “In order for responsible gaming tools to serve their purpose, the state bodies should be well aware of the industry, and this is where dialogue matters.”
“In Armenia, for example, the government learns about many nuances related to the market from meetings with the operators. The restrictions here have already paid off․ We hope that in the future there will be more such discussions, which will be aimed at controlling the market rather than limiting it, and the use of responsible gaming tools will be one of those ways,” said the chief marketing officer of TotoGaming.
All the participants of the discussion were definitely of the same opinion on one topic – it’s important to educate society: gambling is a form of entertainment, just like enjoying a good wine in the evening in a restaurant. And responsible gaming is a part of it, so players themselves, first of all, should feel their share of responsibility.
