Like most major gaming companies, Microgaming has experienced a major overhaul in the past few years. One of its most notable changes occurred in 2020 when the Microgaming Poker Network was shut down. Barely two years later, Games Global became the new owner of Quickfire and several games collections formerly under Microgaming.
Quickfire’s sale changed many operations at Microgaming. Most gaming connoisseurs were surprised because Microgaming has focused its PR strategy majorly on slots and casinos for over 10 years. However, the company’s chief executive, Stephen Fisk, explains that this change isn’t a very big change of direction. From his point of view, Microgaming’s recent moves have been an effort to focus on the business root.
The CEO points out that although Quickfire has a new owner, Games Global has not stopped being close partners with Microgaming. Games Global still needs Microgaming’s technology to strengthen their gaming distributorship worldwide.
Modern gaming sites like GGBET slots still need to track the market for their products and Microgaming remains focused on the content and services that drive the market. The company plans to specialize in providing top-notch services to gaming partners in need of market solutions.
Fisk says that Microgaming is returning to the company’s origins as a platform provider. He emphasizes that Microgaming will not forget the impact that casino gaming has on the majority of its customer base.
The Role of Sports in Microgaming’s Future
Sports are one of the bedrocks of gaming. You cannot exclude it, making it a part of Microgaming’s success story. The company also powers Betway worldwide, proving their strength.
The CEO doesn’t plan to enter into competition with other sports companies. According to Fisk who let us understand this is a major factor in their success as they focus on making producs and solutions available.
Fisk says that all other big companies will get products they need from Microgaming and by helping their customers, Microgaming will attain a bigger client base. Microgaming plans to make it clear that they are ready to communicate openly with partners.
This is what Microgaming aims to do differently. By working with a specific goal and client base in mind, Microgaming hopes to grow more swiftly in a market of opportunities.
Going Forward
The decision to make significant changes may turn out well for everyone. Microgaming’s overall market outlook is sure to change in the coming years. As any savvy CEO knows, it is sometimes necessary to go back to the beginning for pointers on the future.
While trying to remain top of the ladder, the company plan network with other client and provide high quality content. As Fisk says, Microgaming has been growing strong for 30 years and the company intends to keep being iconic in its operations.
