Innovative games provider ESA Gaming has significantly expanded its reach in the Italian market after taking its EasySwipe portfolio live with leading platform provider Microgame.
ESA Gaming’s mobile-first content is now accessible to a new audience of players in Italy through a strategic collaboration with Microgame, a prominent platform supplier serving over 55 Italian operators.
The EasySwipe offering is a collection of lightweight and fast-loading non-traditional casino games designed to integrate smoothly into sportsbook and iGaming sites with player favourites including Goal Mine and FruitStaxx as well as recently-released Pirate Mine and Dragon Mine.
The games have demonstrated their ability to boost cross-selling and enhance player engagement, providing operators with a unique product offering.
The partnership sees ESA Gaming bolster its presence in Italy while further cementing Microgame’s position in the country.
“We have been dedicated to making our mark in the Italian market and this collaboration with Microgame will reinforce our position as a premium supplier of exceptional content to local operators,” the Head of Business Development for ESA Gaming, Maria Luisa Malfasi, said. “The demand for our games in Italy is evident and integrating the unique EasySwipe collection with Microgame will only help us to strengthen our presence together.”
“Exciting times lie ahead as we introduce ESA Gaming’s fresh and engaging titles to our platform,” the Online Product BU Director for Microgame, Roberto Russo, said. “We are committed to delivering exceptional gaming experiences and driving success for all our partners so we are thrilled to grant access to a brand-new library of entertainment and solidify our position as a leading player in Italy’s online casino scene.”
