The National Collegiate Athletic Association’s (NCAA) Big 12 Conference has entered into a partnership with sports betting integrity monitor US Integrity.
Under the deal, US Integrity will provide the Big 12 with monitoring software and tools to prevent indiduals from engaging in prohibited sports wagering.
Big 12 officials and institutions will have access to ProhiBet. This allows sports properties and sportsbook operators to ensure student-athletes, coaches, staff and officials are compliant with betting regulations.
The conference said the new partnership forms part of a two-fold approach to strengthen its oversight over sports betting. Big 12 is also intensifying its control over the distribution of Big 12 data
“Big 12 is thrilled to partner with US Integrity as a continuation of its commitment to sports betting compliance,” Big 12 commissioner Brett Yormark said. “Given the current landscape of sports betting in our industry, it’s more important than ever to double down on ensuring sport integrity across our conference.”
ProhiBet was came about earlier this year as part of a new joint venture between US Integrity and Odds On Compliance. The bettor solution targets the sports betting industry allowing for monitoring compliance with state-by-state regulatory requirements in the US.
ProhiBet managing director Matt Heap adds: “It is thrilling to partner with the Big 12. The combination of ProhiBet’s state-of-the-art encrypted data transfer system and the Big 12’s dedication to upholding the integrity of sports will undoubtedly enhance the transparency and trustworthiness of collegiate sports betting activities.”
