Sportsbet.io, owned by Yolo Entertainment, has renewed its contract with Sports Broadcast Media (SBM) to deliver its live stream service, Clubhouse TV, throughout the 2023/24 football season.
Clubhouse TV is a live stream that is hosted by sports journalists, which pairs live matches along with data and insights, entertainment and audience participation.
The 24/7 stream will deliver content on the English Premier League, UEFA Champions League and UEFA Europa Cup throughout the 2023/24 season, as well as a number of other projects that are yet to be announced.
Joe McCallum, Yolo Entertainment Managing Director, said: “We’ve been really impressed by the quality of outputs delivered by SBM for Clubhouse TV, and likewise we’re extremely pleased with the results that the service is delivering.
“It was an easy decision to extend the contract for the 2023/24 season.
“Clubhouse TV fits perfectly with our business model of providing an unrivalled customer experience that allows us to stand out from the crowd.”
In addition to renewing its contract with Sports Broadcast Media, Sportsbet.io will also introduce pre-recorded vodcasts to its service, launch dedicated social media channels and stream live from Kick.com too.
Alastair Ross, SBM CEO, said: “It’s fantastic to see what a success Clubhouse TV has been in its first year and the belief Sportsbet.io has shown in the service.
“Our continuing relationship with a market leader like Sportsbet.io is yet more proof of the effectiveness of live in-play services in helping betting companies meet key objectives such as increasing customer engagement and loyalty in a fast-evolving market.
“We’re passionate about the sports betting sector and really understand what audiences are looking for, so our partners can trust us to create and deliver a full end-to-end live service that will be embraced and valued by their customers.”
Elsewhere in the world of football, Parimatch has been selected as the Official Betting Partner of Leicester City.
