Gamification is a proven tool for enhancing the customer experience. In the iGaming industry, companies use it to increase engagement, boost player loyalty, and improve retention. Here, Slotegrator breaks down the 5 reasons online casino players love gamification.
It’s estimated that 70% of the world’s leading 2000 companies use some kind of gamification, the strategy of adding gamelike features to standard elements of a business. In the online gambling industry, however, that rises to practically 100%. How do you add gamification to a business that’s already based on games? In iGaming, operators use free spins, bonuses, badges, league table position, cashback, rewards, progression, personalization, etc. …the list goes on.
Let’s take a look at 5 reasons online casino players respond so positively to gamification:
- Personalization: Modern consumers expect a personalized experience. AI integration can provide personalized game recommendations and tailored special offers. This makes players feel more valued, as they appreciate that the casino cares about their preferences.
- Customization: online casinos today give players the ability to customize the casino interface that greets them when they log on. This level of customization gives players more control and makes them feel more at home. Players can even create their own avatars.
- Motivation: free spins, bonuses, cashback offers, special promotion campaigns, loyalty programs, leveling up, earning badges – all of these elements are powerful motivators for players. Why? They give players a sense of joy, a feeling of accomplishment, and an understanding of their value. They can get these positive emotions as long as they keep coming back to the casino.
- Socialization: an online casino can serve as a platform to build communities. Players can compete with each other and discuss games through special chat rooms, forums and interactive features. Slotegrator presented such a solution at the SBC Summit Barcelona this year – a multiplayer chat which players can open on any of the online front pages of the casino and communicate with other players. This effective retention tool creates an opportunity for networking and creating player communities.
- Competition: every game has a competitive element. Players improve their strengths, win in tournaments, take part in challenges, and see their progress. It’s also possible for players to be in competition with themselves. In October, Slotegrator presented a new tool on its turnkey online casino solution to help players motivate themselves — a progress bar. This multifunctional information widget tracks the player’s achievements, including all their wins, bonuses, and other key indicators, making it the perfect self-motivation tool.
“Gamification allows operators to build players’ loyalty and to increase a player’s lifetime value. Operators implement different tools for engaging and retaining players, and players give feedback on these solutions. If players like it and continue to play, it’s a win-win situation: the operator gets improved player retention, and the player gets a more enjoyable and immersive experience,” says Artur Movchaniuk, Business Development Manager at Slotegrator.
